The invention and introduction of the Internet created digital media and its impact on the new world is immeasurable.
Digital media largely affects the way we convey, impart, comprehend, strive, and allocate recreation. The digital media literacy enables us to access, discern, and engage or construct. Those who are not yet adapted could become included in the “digital divide” and factored out.
There are upsides and downsides to the effect of digital media in today’s world. One of the advantages is that we can now interact with other people that are thousands of miles away. With the use of gadgets and other technological devices and systems, socializing has become easier than ever. People come up with new innovations because of mobile phones, blogging, e-learning, and online social networking such as Facebook and Instagram. However, the disadvantage is that there is a spectrum of social impacts including internet addiction, cyberbullying, cybercrime, inappropriate exposure to pornography, and privacy risks.
Despite the given fact of how digital media can influence our lives negatively, we must admit that we can no longer live without it. Everywhere you look and everywhere you go, you see people using their mobile devices, gadgets, and laptops. This is evidence that digital media has become an integral part of our lives.
Based on the latest statistics, active internet users around the world has now reached a total of 3.175 billion. Mobile users account for half of the global population, with a massive 2 million smartphones sold worldwide on a daily basis.
Digital media is a key component in social media. We and others like us, love taking selfies and recording videos to post on our social media accounts. There are a total of 2.2 billion active social media users around the world. In fact, mobile users constitute to about 1.9 billion social media users.
Facebook has been the leading social media site followed by Instagram. The latter which is an image sharing platform now has more than 300 million users, and shares over 70 million images and videos every day.
Due to the millions of social media users, different web browsers have mushroomed with promises of fast and easy browsing. However, some of these browsers are slow and not secured. That is why Decenternet developed the Osiris web browser which is 37% times faster than the traditional browser.
The platform is an alternative peer-to-peer (P2P) endless hi-speed neutral decentralized internet infrastructure solution unchained by manipulation and exploitation. Decenternet is inexpensive, much faster, and supports net neutrality as it empowers the freedom of speech.
The Osiris web browser is the world’s first net-neutral browser and the foundation of the Decenternet Initiative. Osiris is developed to consistently deliver the understanding of a planetary grade information network and a decentralized financial infrastructure which is borderless and requires no permission, setting it free from fraud and corruption.
We all hate slow browsing and those unwanted pop-ups. The Osiris web browser eliminates all that while securing and protecting private information. At the same time, users save money by curtailing needless data charges utilized for intrusive ads such as videos and banners.
Digital media is not only for social media. A business also uses it for marketing and brand awareness. It has an astonishing impact on people’s behavior, occupation, buying and life customs. The following are some of the ways in which digital media has been used by businesses and brands alike for marketing purposes.
Instantaneous Communication. Social media is like a wheel that enables firms to intermingle with the public and provides an avenue to bolster products, transparent messages, and services. Facebook is mostly utilized to exchange information from one person to another across the globe.
New Genre of Influencers. Nowadays, most companies no longer need to hire famous celebrities or artists just to endorse their brands. YouTube has become a great tool for businesses to advertise and market their products and services without the need for a huge advertising and PR budget.
Drive Innovation. Brands are compelled to become innovative by finding new strategic approaches that correspond and engage with their customers. Many industries need to be innovative and take aggressiveness that gives them the capability to compete. One example is the tough competition between PayPal and Google Wallet. Both must find new ways on how to captivate and influence would-be customers.
She lets everyone become aware of what is happening to our beloved planet Earth and its inhabitants. She can take you beyond the space and find out how neighbor planets are doing. Moreover, she would open your eyes to the things what makes the Earth suffer including the living species and allow you to decide what you can do to help save the planet and the future generation.