The Cleanest Line

If any clothing company could produce an environmental news blog worth adding to your daily news regimen, it’s Patagonia. Okay—it’s not all environmental news, all the time, but those posts that are not concerned with looming dam projects and oil prospecting on wildlands tend to be about running those rivers and trekking those wildlands. The result? You want them to stay wild all the more.

Sample post: There’s little news reporting, but instead compelling calls to action with lots of pretty pictures, like this post on how to protect the Arctic National Wildlife Area.

One of the great American “inventions” of the 20th century is the idea that some land should be permanently protected for its natural value. The Wilderness Act of 1964 made it the national policy of the United States to preserve areas of wilderness on federal lands. If there is any place deserving of being declared Wilderness it is the coastal plain of the Arctic National Wildlife Refuge. Biologists call the coastal plain the “biological heart” of the Arctic Refuge. For 30 years, development interests have spent millions in an attempt to open this special place to oil and gas development, and year after year a majority of the American people has stopped them. We must continue to work toward permanent protection of this national treasure, the coastal plain of the Arctic National Wildlife Refuge. …